Episode 1

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Published on:

13th Feb 2020

1. Writing Ideal Customer Stories is Powerful!

Knowing our ideal customer well - beyond age, gender and if she shops at Target - is powerful. Simply saying my IC is a female and in her 30s just won't cut it.

Listen in as I talk about writing short ideal customer stories - paragraphs only 5-10 sentences - that take into account the phase of life our ideal customers are currently experiencing.

By taking this step, we become stronger marketers and business owners because we understand our customers better. Plus, we have something to say! No more, "I can't think of anything to write" on social media or in emails.

Head here for a freebie; it will help us know our ideal customers better.

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About the Podcast

Inspire to Engage
marketing tips for small business owners
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.

About your host

Profile picture for Rachel Eubanks

Rachel Eubanks

I'm a copywriter, consultant and podcaster helping small businesses market wisely and efficiently. My most important roles, though, are mother and wife.