16. Lisa Smith - Old School Marketing Still Works + Other Lessons During COVID-19
I talk with Lisa Smith, a serial entrepreneur who owns a co-working space in Madison, AL. Knowing that owners of brick and mortar businesses have pivoted and now are beginning to open again, I wanted to hear Lisa’s ideas on how to do this safely.
But our conversation goes beyond that topic. Lisa offers wisdom for any business owner that wants to grow. Spoiler alert – Much of her advice is “old school” marketing. Those are her own words for how she grows her businesses and grows her network.
Our conversation is fun, and Lisa shares tips, encouragement and real-life experiences.
Below are some sneak peaks of our talk…
[4:45] Go "old school." Pick up the phone.
[9:40] A "virtual" space at a co-working environment may be a good option for some small business owners.
[11:15] using this time for real, raw conversations with customers and other business owners
[12:50] the importance of recharging
[14:45] "networking" the right way
[15:45] the power of ONE
[17:30] Networking is not about "us." It's about helping others.
[20:45] growing Facebook groups
[24:00] advice for a brand new business owner
Learn more about Lisa Smith and The Offices of Spenryn...
Website https://theofficesatspenryn.com/
To grab my freebie - Know Your Customer Better - head here. https://www.inspiretoengage.com/
