23. A Short Story on Perceived Value

Have you ever stuttered when telling your prices or immediately lowered your prices out of fear of rejection? I have, and it's a bad feeling.

This short episode offers a big takeaway. After a dear friend shared a lesson he learned about perceived value, I had to share it with you (with his permission of course). I couldn't stop thinking about his story because it was such a simple lesson in how we often undervalue our work as business owners.