26. How to Write A Sales Email to a Warm Audience

A client and I recently worked on a short sales email, and this episode goes into the thought process behind that email. Crystal Brewer is the owner of Rocket City Sewcial. She offers sewing classes for kids 8 to 88 and rents a long arm to quilters.

Recently, people on her email list contacted her directly asking if and when she was offering sewing classes again for homeschool students, hence making the audience for our sales email warm (very warm...They were eager to hear about her class.)

In this episode, I share visual tricks for how to make sales emails more readable, less intimating to the busy reader.

I also address subject lines for sales emails and the mindset needed to write an email that sells. One hint - Think benefits instead features.

I hope you enjoy!

mentioned in the episode:

>>sample sales email https://www.inspiretoengage.com/sample-sales-email

>>online course - Creating an Ideal Customer Story https://www.inspiretoengage.com/online-courses

>>To learn more about Crystal and Rocket City Sewcial, head to her site or follow her on Instagram. (She is based in Huntsville, AL and as of July 2020 doesn't offer virtual classes. Just a heads up for those outside of Huntsville.)

https://www.rocketcitysewcial.com/

Instagram for Rocket City Sewcial