Episode 32

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Published on:

11th Sep 2020

32. Market Research to Know More about Your Customers and Products

Gosh, I've probably said it a thousand times, "Know your ideal customer." But, exactly how do we go about learning more about our ideal client, especially if our business is online?

This episode takes you through 7 steps to completing market research. Believe me, the steps are simple.

And also believe me, small businesses should do market research. It's not just for large companies.

This is a task many businesses skip so be different! Learn about who is buying from you and why. It's powerful and informative to hear your product/service described by someone outside your business.

>>> Find me on Instagram at @inspiretoengage and on my site at www.inspiretoengage.com.

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About the Podcast

Inspire to Engage
marketing tips for small business owners
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.

About your host

Profile picture for Rachel Eubanks

Rachel Eubanks

I'm a copywriter, consultant and podcaster helping small businesses market wisely and efficiently. My most important roles, though, are mother and wife.