Episode 37

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Published on:

23rd Oct 2020

37. 3 Mistakes We Make When Writing for Our Businesses + How to Improve

What holds you back when writing for your business? Poor punctuation? The dread of writing? Not knowing what to say? Writing but getting no response?

Ugh! So many business owners let things like these keep them from communicating with customers (and potential ones).

But, let's charge ahead. Let's not keep our ideal clients waiting. Let's help them buy from us, and your writing can do just that!

In this episode, I delve into 3 mistakes we often make when writing for our businesses. BUT MORE IMPORTANTLY, I outline ways we can improve or shift our mindsets.

Below are the 3 mindsets I see most often and ones addressed in this episode.

  1. You talk about your business in ways that only you - the owner - care about.
  2. You lack purpose when you write. (Hint: "I need to post," is NOT a purpose for writing.)
  3. You allow poor punctuation, spelling or vocabulary to stop you from writing.

Believe me...I've learned to combat these mindsets the hard way. I hope my suggestions help you.


This episode's sponsor, SMD Coaching, is found at https://www.sarahmaedickinson.com/

Find the slides mentioned in this episode at https://www.inspiretoengage.com/blog/episode37



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About the Podcast

Inspire to Engage
marketing tips for small business owners
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.

About your host

Profile picture for Rachel Eubanks

Rachel Eubanks

I'm a copywriter, consultant and podcaster helping small businesses market wisely and efficiently. My most important roles, though, are mother and wife.