12. Laurie Heard - Marketing Advice for Businesses During COVID-19 Times
COVID-19 is a nasty equalizer. For example, businesses from micro small businesses to large corporations are facing similar problems now. All of the sudden, we're all in the same boat!
I chatted with Laurie Heard from Move Digital Group. Her digital marketing agency serves businesses with large marketing budgets. I wanted to know what advice she would give businesses - both large and small - during this time.
It's a powerful episode! It's full of encouragement and practicality.
Below are a few topics we discussed...
[3:55] People are still spending money.
[6:00] Don't panic. It's one of the worst things we can do.
[6:20] Bad times don't last forever.
[6:35] Keep investing in your business, and think beyond financial investments.
[7:45] Look again at your budget.
[9:20] Focus on existing clients.
[10:00] What you do now will make you the next 3 years as a business!
[12:25] Start thinking about the future...now.
[13:00] Use the "free" offers right now to learn, learn and learn some more.
[14:55] Current customers are number 1, and communication is key!
[15:20] Why digital marketing is more important than ever
[16:50] Listen really well.
[18:35] A short lesson on Google My Business
[22:25] Understand that your client's needs are not the same as yours necessarily.
[23:45] The power of doing something!
[25:10] How to find Laurie and Move Digital Group
[26:25] Key takeaways
To connect with Laurie and Move Digital Group:
Freebie from my site www.inspiretoengage.com - Know Your Ideal Customer Better