Episode 12

Published on:

9th Apr 2020

12. Laurie Heard - Marketing Advice for Businesses During COVID-19 Times

COVID-19 is a nasty equalizer. For example, businesses from micro small businesses to large corporations are facing similar problems now. All of the sudden, we're all in the same boat!

I chatted with Laurie Heard from Move Digital Group. Her digital marketing agency serves businesses with large marketing budgets. I wanted to know what advice she would give businesses - both large and small - during this time.

It's a powerful episode! It's full of encouragement and practicality.

Below are a few topics we discussed...

[3:55] People are still spending money.

[6:00] Don't panic. It's one of the worst things we can do.

[6:20] Bad times don't last forever.

[6:35] Keep investing in your business, and think beyond financial investments.

[7:45] Look again at your budget.

[9:20] Focus on existing clients.

[10:00] What you do now will make you the next 3 years as a business!

[12:25] Start thinking about the future...now.

[13:00] Use the "free" offers right now to learn, learn and learn some more.

[14:55] Current customers are number 1, and communication is key!

[15:20] Why digital marketing is more important than ever

[16:50] Listen really well.

[18:35] A short lesson on Google My Business

[22:25] Understand that your client's needs are not the same as yours necessarily.

[23:45] The power of doing something!

[25:10] How to find Laurie and Move Digital Group

[26:25] Key takeaways

To connect with Laurie and Move Digital Group:


email: hello@movedigitalgroup.com

Facebook https://www.facebook.com/movedigitalgroup/

Instagram https://www.instagram.com/movedigitalgroup/

Twitter https://twitter.com/MoveDigitalGrp

Freebie from my site www.inspiretoengage.com - Know Your Ideal Customer Better

Listen for free

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About the Podcast

Inspire to Engage
marketing tips for small business owners
Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.

About your host

Profile picture for Rachel Eubanks

Rachel Eubanks

I'm a copywriter, consultant and podcaster helping small businesses market wisely and efficiently. My most important roles, though, are mother and wife.