12. Laurie Heard - Marketing Advice for Businesses During COVID-19 Times

COVID-19 is a nasty equalizer. For example, businesses from micro small businesses to large corporations are facing similar problems now. All of the sudden, we're all in the same boat!

I chatted with Laurie Heard from Move Digital Group. Her digital marketing agency serves businesses with large marketing budgets. I wanted to know what advice she would give businesses - both large and small - during this time.

It's a powerful episode! It's full of encouragement and practicality.

Below are a few topics we discussed...

[3:55] People are still spending money.

[6:00] Don't panic. It's one of the worst things we can do.

[6:20] Bad times don't last forever.

[6:35] Keep investing in your business, and think beyond financial investments.

[7:45] Look again at your budget.

[9:20] Focus on existing clients.

[10:00] What you do now will make you the next 3 years as a business!

[12:25] Start thinking about the future...now.

[13:00] Use the "free" offers right now to learn, learn and learn some more.

[14:55] Current customers are number 1, and communication is key!