13. Ben Eubanks - How to Pivot During COVID-19 Times

In this episode, I chat with my brother-in-law, Ben Eubanks. He's a small business owner, blogger, author and speaker who normally would be presenting at large events right about now. But, like all business owners, his typical work and business tasks have greatly changed.

So, we talked about ways he's found to pivot, and he offers great suggestions for all business owners.

Here are a few things in this episode...

[7:45] ways to still get in front of a crowd

[11:22] Now, more than ever, people are craving connection. Look for how you can partner with a business complimentary to yours.

[13:40] Clean up our websites.

[17:00] the importance of reaching out to people...and really listening and sharing

[18:15] Talk with people outside your niche.

[19:28] Should you reduce your prices right now?

[22:45] ways to still get "paid," even if you choose to reduce prices drastically

[24:30] Be selectively "free" and why

[27:15] key takeaways from this episode

Ways to find Ben:

his blog - Upstart HR https://upstarthr.com/

on LinkedIn as Ben Eubanks (Huntsville, AL)

Freebie from my site - Know Your Ideal Customer Better https://www.inspiretoengage.com/