6. Jacki Gil - Insights from a Graphic Designer

After a trademark battle several years ago, Jacki Gil was forced to change the name of her branding and logo business. No longer could she serve other business owners under the name Salt and Paperie. Jacki could still create gorgeous things for brides and party planners under that name...but not for other businesses.

After some time (which included having a baby!), Jacki regained her footing and was ready to do branding and logo work again...but under a different name.

In this chat, we talk about the struggles to that and how she's went about growing her "second" graphic design business.

Of course, we talk about other things too, like vacations. In fact, my first memory of Jacki centered around a vacation and how she handled it with clients. It's a great episode!

Below are some things you'll hear.

[10:15] graphic design advice for business owners just starting out who may not be able to pay for professional services

[14:15] what to expect when paying a graphic designer for logo and branding services

[21:20] vacation well while treating clients and potential ones kindly

[24:15] more insight into what to expect when working with a professional graphic designer

[26:00] getting a new business off the ground

[29:45] creating and practicing a response to difficult questions you are often asked

[31:30] the marketing power of your inner circle - your friends and family

[36:10] key takeaways from this episode

What to know more about Jacki? See below.

Jacki Gil at Made by Jacki Gil (logo, branding and surface pattern designs, formerly Huntsville Design House) Instagram and Facebook

Jacki Gil at Salt and Paperie (custom paper designs) Instagram and Facebook