7. Melody Tholstrup - Laying a Strong Foundation for Marketing

With the constant growth in technology, marketing techniques and platforms are always changing. But, there are principles, or pillars, that small business owners can use to build a strong marketing foundation for their businesses.

In this episode, Melody talks about these pillars and how to apply them. She brings a wealth of knowledge to this conversation because of her vast experience in advertising, marketing and as a business owner herself.

Listen up as we talk about consistency, caring for your loyal customers and more!

Here's what is in store...

[5:45] identify our target customers - "There's a lot of customers out there, but they aren't all yours." - Melody Tholstrup

[8:20] perception is reality - What our customers see or think about our businesses is their "reality." So, how can we affect perceptions?

[11:00] consistency is key

[12:35] the importance of our elevator pitch - It costs nothing to create an elevator pitch, but it can earn us lots of sales.

[14:25] take care of our loyal customers, our employees, our contractors and vendors

[17:00] ask for help

[19:15] the ugly baby syndrome that we business owners often experience (Credit: Thom Rigsby)

[22:30] the New Coke flop

[25:00] take care of customers and the Southwest Airlines example

[25:30] What's our secret sauce?

[28:00] the importance of accountability as a business owner

[29:25] key takeaways from this episode

Want to know more about Melody and the businesses/organizations mentioned in this podcast?

Melody Tholstrup with My Size Marketing - https://mysizemarketing.com/ Facebook and Instagram

Thom Rigsby - https://www.thomrigsby.com/

For those in North Alabama: The Catalyst Center